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Milos Structural Systems

Marketing Manager

January 2009 – present

  • Collaborate with Milos global locations (Czech, UK, China, Germany) to formulate and execute strategic marketing plans

  • Manage four company websites

  • Ecommerce website development and launch

    • Edited CSS and altered Volusion template as needed to suit company branding

    • Mapped site content, including products, categories, options, articles, downloads

    • Created website graphics and wrote content

    • Designed and developed two secondary sites for the purpose of capturing referral traffic

    • Captured previously untapped end-user market segment

    • Increased overall company sales by $500,000 annually

  • Manage SEO campaigns - organic

    • Monitor and maintain on-site and off-site optimization

    • Evaluate market trends and keywords using Google Keyword Planner

    • Update web content for trending keywords

    • Optimize meta titles, tags, descriptions

    • Write regular blog entries and update social media

    • Continually research relevant industry directories

    • Coordinate with paid SEO team for advanced auditing and strategy

    • Familiarity with Moz, Traffic Travis, Spyfu reporting

  • Manage SEO campaigns - paid

    • Implement and maintain pay-per-click campaigns for corporate and end-user ecommerce websites

    • Establish pay-per-click budget and make adjustments in tandem with organic campaign

    • Create and configure conversion goals

    • Analyze conversion ROI and adjust CPC accordingly

    • Organize and target ads and ad groups to distinct market segments

    • Manage shopping campaign and submit weekly product feed of 500+ products

  • Analyze and interpret Google Analytics data

    • Create and monitor multiple views for four properties

    • Monitor acquisition data and adjust keywords and ad verbiage

    • Monitor organic search terms and site content

    • Track conversions

    • Run ad hoc data reports

  • Emarketing

    • Schedule monthly email campaigns

    • Design custom templates

    • Conceptualize, design, and execute eblasts

    • Maintain company contact database

    • Analyze reports, organize leads (hot, warm, cool), send to appropriate sales contact

  • Graphic design

    • Design printed materials: catalogs, brochures, product specification sheets, price lists, tradeshow banners, signage

    • Design digital materials: web banner ads, newsletters, email graphics

  • Copy writing, proofing, editing

    • Write press releases for domestic and international distribution

    • Write case studies and feature articles for trade publications

    • Write and proofread content for product catalogs, pamphlets, tradeshow graphics

    • Proofread all English language marketing material from global offices

    • Edit internal and external corporate communications

  • Serve as inside sales contact for West Coast (U.S.) and North and South Americas (outside the U.S.)

    • Determine customer needs using product-specific metrics (weight and wind loading, spans, external vibrations)

    • Provide dimensioned sketches to verify customer requirements

    • Coordinate with designers to provide CAD drawings

    • Calculate product, engineering, powder coat and custom manufacture quotes

    • Calculate LTL freight and small package quotes

    • Provide ongoing customer and technical support after delivery

    • Use Google Translate for Spanish- and Portuguese-speaking customers

  • Media Placement

    • Research print and online advertising opportunities

    • Establish and adjust budgets based on ROI and company goals

    • Size and format advertising for digital and print distribution in the U.S.

  • Manage daily office and administrative responsibilities


Milos Structural Systems

Marketing Coordinator

August 2006 – January 2009

  • Graphic design

    • Designed and executed email campaigns

    • Designed marketing materials: product sell sheets, price lists, newsletters, tradeshow graphics

    • Built, organized and served as point of contact for digital asset library

  • Writing and Editing

    • Wrote press releases for domestic distribution

    • Proofread all PR for international outlets

    • Wrote case studies and articles for trade publications

  • Inside sales support

    • Determined customer needs

    • Coordinated with CAD department to provide drawings

    • Calculated quotes

    • Provided ongoing product support

  • Outside Sales Support

    • Supported President/traveling sales team

    • Provided quotes and drawings as needed

    • Sent catalogs and samples

    • Followed up on sales leads

  • Coordinated 2-3 tradeshows annually

    • Served as point of contact for all tradeshow matters

    • Strictly adhered to show schedules to ensure discounted rates

    • Completed and submitted all show forms – electric, labor, carpet, material handling, lead retrieval equipment

    • Coordinated transportation of materials to and from venues

    • Served as booth representative

    • Sorted sales leads and sent appropriate post-show information

    • Designed large format graphics and signage for 20x20 truss booth

  • Researched print and online advertising and directory opportunities

  • Managed daily office and administrative responsibilities

Pro-Motions Inc.

Production Manager, Marketing

August 2004 – July 2006

  • Managed marketing, graphic design, and tradeshow coordination teams

  • Maintained scheduling of projects to ensure timely completion

    • Directed on- and offsite creative teams and served as direct liaison between agency and client

    • Scheduled printing of collateral materials from digital short run to offset long run printing

      •  Booklets, posters, product inserts, product labeling and packaging

    • Managed Advertising Specialty production from concept to delivery

  • Worked with product managers to implement product strategies and update marketing plans for

    • Product launches

    • Rebranding campaigns

    • Brand awareness campaigns

  • Branding

    • Identified and resolved issues with client branding using existing guidelines

    • Created corporate, brand, and product guidelines for clients without existing guidelines

  • Website development

    • Led team that built fulfillment website tailored specifically to the needs of our healthcare client (8 month duration)

    • Worked with customer to define specific functional needs

    • Worked with CMS development firm to customize platform for customer’s needs

    • Traveled with team for extensive software training

    • Conducted alpha and beta testing

    • Successfully launched site, meeting client’s time table and needs

  • Developed, managed, and maintained relationships with key client contacts, including occasional travel for offsite account maintenance

  • Developed concepts and copy for corporate and product level advertising, websites, presentations and collateral materials

  • Responsible for identifying gaps in project workflow and hiring talent to resolve workflow issues, utilizing permanent, temp-to-hire, and contract staffing

  • Developed project management procedures to increase efficiency and minimize miscommunication

  • Led weekly staff meetings and performed employee evaluations


Pro-Motions, Inc.

Marketing Manager

August 2003 – August 2004

  • Managed top-tier client accounts

    • Served as project manager for multi-million dollar generic product launch (levothyroxine), resulting in 65% market share, exceeding 30% - 35% expected share

    • 400% net increase in overall company sales

  • Media Placement

    • Responsible for researching and planning print media in medical journals and consumer publications

    • Submitted insertion orders and coordinated ad materials to publications

    • Negotiated advertising rates and tracked supplement issues and special opportunities, e.g. tradeshow dailies and door drops

  • Developed and maintained fulfillment websites, serving as senior web administrator for three client sites

  • Created and revised PowerPoint presentations

  • Proofreading, editing and press checks

    • Reviewed and approved pre-production proofs

    • Performed press checks at ridiculous hours of the night

    • Proofread all exhibit graphics and tradeshow collateral before release


Pro-Motions, Inc.

Marketing Coordinator

January 2002 - August 2003

  • Directed advertising specialty (ASI) department

  • Researched and quoted premiums, printed sales materials, and creative services

  • Developed and maintained relationships with clients and vendors

  • Directed marketing efforts through advertising and web presence

  • Administrative responsibilities

    • Updated client files and databases

    • Issued quotes and purchase orders

    • Updated spreadsheets

    • Tracked orders

    • Light accounting including reconciling accounts receivables


Paper on the Avenue

General Manager

January 1999 – January 2002

  • Launched retail location from the ground up

    • Hunted best location

    • Hired contractors for gutting, buildout, painting, carpet and tile work

    • Ordered all inventory

    • Established credit with vendors

  • Scheduled and coordinated design and print production

  • Managed daily office activities

    • Solicited new vendor accounts

    • Provided customer estimates

    • Issued purchase orders

    • Reconciled accounts payables/receivables

  • Marketed store utilizing local newspapers and magazines e.g. Style Weekly, Richmond Magazine

  • Coordinated schedule and managed staff of full and part time employees


Pretty Paper

General Manager

June 1996 – January 1999

  • Scheduled and coordinated design and print production

  • Managed daily office activities

    • Solicited new vendor accounts

    • Provided customer quotes

    • Issued purchase orders

    • Reconciled accounts payables/receivables

  • Coordinated schedule and managed staff of full and part time employees

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